Andreas Schwarz, Timothy Sellnow, Johanna Geppert, Deanna D. Sellnow
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Protective action as an enduring keystone of risk communication: Effective form, function and process of risk messaging as advocated by global higher education practitioners during a pandemic
Risk communication is a keystone in crisis prevention and mitigation. For that purpose, many institutions worldwide have the task of translating scientific risk information into actionable messages for public safety. As a collaboration among international risk and crisis communication scholars and practitioners, we sought to identify what risk communication practitioners at higher education organizations in the Global South and North identify as essential elements of effective risk communication, based on 32 interviews in 16 countries during the first wave of the COVID-19 pandemic (June–August, 2020). Results exemplify a shared vision for addressing the stickiest, most wicked challenges to effective risk communication globally. The interviews revealed globally shared best practices related to form, function, and process leading directly to what we consider the keystone of effective risk communication: saving lives (outcome).
期刊介绍:
The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.