真正的朋友还是敌人？共享经济中在线评论的跨平台效应

IF 5.9 3区管理学 Q1 BUSINESS

Electronic Commerce Research and Applications Pub Date : 2024-02-08 DOI:10.1016/j.elerap.2024.101368

Hyunhee Woo , Shijin Yoo

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引用次数: 0

摘要

本研究基于在美国得克萨斯州奥斯汀市进行的自然实验，探讨了乘车共享平台（如 Uber）如何影响家庭共享平台（如 Airbnb）的在线评论。通过倾向得分匹配和差分估计，评估了共享乘车平台与家庭共享平台在线评论的价值和有用性之间的因果关系。实证证据显示，在 Uber/Lyft 退出市场期间，Airbnb 上在线评论的价值和有用性都有所提高。此外，不同地点的房产会产生不对称的互动效应。具体而言，对于交通不便地区的房产而言，共享乘车平台对评论价值的影响更大，而对于交通便利地区的房产而言，共享乘车平台对评论有用性的影响更为明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A true friend or frenemy?: Cross-platform effects on online reviews in the sharing economy

This study examines how ride-sharing platforms (e.g., Uber) influence the online reviews of a home-sharing platform (e.g., Airbnb) based on a natural experiment conducted in the city of Austin, Texas, in the United States. A causal relationship between ride-sharing platforms and the valence and helpfulness of online reviews on a home-sharing platform is evaluated through propensity score matching and difference-in-differences estimation. The empirical evidence shows that the valence and helpfulness of online reviews on Airbnb increased during the period when Uber/Lyft was withdrawn from the market. Furthermore, there are asymmetric interaction effects depending on the location of the property. Specifically, the effect of ride-sharing platforms on review valence is stronger for properties located in less accessible areas, whereas the effect on review helpfulness is more pronounced for properties in more accessible locations.

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来源期刊

Electronic Commerce Research and Applications 工程技术-计算机：跨学科应用

CiteScore

10.10

自引率

8.30%

发文量

审稿时长

63 days

期刊介绍： Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge. Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.