{"title":"响应者级别越高，旅客评论越多吗？管理者回复内容的调节作用","authors":"Ziqiong Zhang , Zili Zhang , Hengyun Li , Yukuan Xu , Chengwei Lv","doi":"10.1016/j.tmp.2024.101231","DOIUrl":null,"url":null,"abstract":"<div><p>Online reviews represent a public good that users can consume for free. Thus, academics and practitioners have actively sought to identify ways to motivate users to write online reviews. As an effective channel linking hotels and travellers, managerial responses can enhance hotels' performance along with traveller review-writing engagement. However, the impact of responder level on future traveller review-writing engagement – and how response content can moderate this effect – remains unclear. This study provides relevant insights based on TripAdvisor data. First, when managerial responses are provided by high-level responders, traveller review-writing engagement increases. Second, if the response addresses the reviewer by name, the positive effect of responder level becomes stronger. Third, including the responder's email in the response diminishes the positive impact of responder level. This research enriches both the customer engagement and managerial response literature.</p></div>","PeriodicalId":48141,"journal":{"name":"Tourism Management Perspectives","volume":"51 ","pages":"Article 101231"},"PeriodicalIF":7.3000,"publicationDate":"2024-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Does a higher responder level generate more traveller reviews? The moderating role of managerial response content\",\"authors\":\"Ziqiong Zhang , Zili Zhang , Hengyun Li , Yukuan Xu , Chengwei Lv\",\"doi\":\"10.1016/j.tmp.2024.101231\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Online reviews represent a public good that users can consume for free. Thus, academics and practitioners have actively sought to identify ways to motivate users to write online reviews. As an effective channel linking hotels and travellers, managerial responses can enhance hotels' performance along with traveller review-writing engagement. However, the impact of responder level on future traveller review-writing engagement – and how response content can moderate this effect – remains unclear. This study provides relevant insights based on TripAdvisor data. First, when managerial responses are provided by high-level responders, traveller review-writing engagement increases. Second, if the response addresses the reviewer by name, the positive effect of responder level becomes stronger. Third, including the responder's email in the response diminishes the positive impact of responder level. This research enriches both the customer engagement and managerial response literature.</p></div>\",\"PeriodicalId\":48141,\"journal\":{\"name\":\"Tourism Management Perspectives\",\"volume\":\"51 \",\"pages\":\"Article 101231\"},\"PeriodicalIF\":7.3000,\"publicationDate\":\"2024-02-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Tourism Management Perspectives\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S221197362400014X\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Tourism Management Perspectives","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S221197362400014X","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Does a higher responder level generate more traveller reviews? The moderating role of managerial response content
Online reviews represent a public good that users can consume for free. Thus, academics and practitioners have actively sought to identify ways to motivate users to write online reviews. As an effective channel linking hotels and travellers, managerial responses can enhance hotels' performance along with traveller review-writing engagement. However, the impact of responder level on future traveller review-writing engagement – and how response content can moderate this effect – remains unclear. This study provides relevant insights based on TripAdvisor data. First, when managerial responses are provided by high-level responders, traveller review-writing engagement increases. Second, if the response addresses the reviewer by name, the positive effect of responder level becomes stronger. Third, including the responder's email in the response diminishes the positive impact of responder level. This research enriches both the customer engagement and managerial response literature.
期刊介绍：
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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