拉丁美洲公共关系战略问题的能力差距

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2024-02-03 DOI:10.1016/j.pubrev.2024.102428

Gabriel Sadi , Alejandro Álvarez-Nobell

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引用次数: 0

摘要

本研究探讨了一个在拉丁美洲和加勒比地区尚未被广泛研究的领域：确定关键战略公共关系和传播管理问题和活动方面的能力差距。为此，本文介绍了 2020 年在 20 个拉丁美洲和加勒比国家进行的一项调查的结果和分析。证实了在公共关系和传播管理的关键问题和活动方面存在能力差距，这对公共关系领域的发

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Capability gap in relation to public relations´ strategic issues in Latin America

This study explores an area that has not been widely researched in the Latin American and Caribbean region: the identification of a capability gap in relation to key strategic public relations and communication management issues and activities. To this end, this article presents findings and analysis from a survey conducted in 20 Latin American and Caribbean countries in 2020. The existence of a capability gap in relation to key issues and activities in public relations and communication management is confirmed, which represents a challenge for the development of the public relations field as well as for higher education institutions across the region.

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.