Trust as viability: How an online outcomes-focussed cultural activity planner helped to deepen trust between a city-based funder and a regional arts producer

Culture’s role in sustaining urban development is recognised in this Special Issue and yet the urban setting is not an island of cultural development, but rather merges into suburban, rural and remote areas where the significance of cultural activity and the local actors can be overlooked by the urban observer and funder. In Australia, communities outside of capital cities differ significantly from each other, with community arts and cultural development efforts operating at various scales, to address unique local issues, through diverse artforms and ways of working. Funders with different processes, priorities, and relationships with funding recipients support this activity and can play a role in limiting or enabling community-determined responses to complex local issues.

This article explores a case study where adoption of an online outcomes focussed cultural activity planning and evaluation platform unexpectedly contributed to a deepening of trust between a city-based corporate funder and a regional arts producer working in a suburban area of the Illawarra region of New South Wales, Australia. Interviews with stakeholders revealed that the platform, together with the trust that it helped to cultivate, supported a creative, responsive, and flexible community arts and cultural development project that achieved cultural and social outcomes for local young people considered disadvantaged while working towards the funder’s global goal to enable social equity.

The case study suggests that when funders are removed from the contexts where activities will be delivered, a trusting relationship spanning geographic and socio-cultural divides can encourage mutually beneficial collaboration, reduce rigidity to allow an emergent strategy, and achieve impactful community-determined arts and cultural activity.