Audy Yudistira Lenggihunusa, Evelyn Sanadi, Sam'un Jaja Raharja, Lina Auliana, Marsha Aulia Hakim
{"title":"分析 Tiktok 网上购物对提高皮肤病消费者购买兴趣的作用","authors":"Audy Yudistira Lenggihunusa, Evelyn Sanadi, Sam'un Jaja Raharja, Lina Auliana, Marsha Aulia Hakim","doi":"10.34127/jrlab.v13i1.995","DOIUrl":null,"url":null,"abstract":"In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. \n \nKeywords: Live Shopping, Purchase Interest, Digital Marketing","PeriodicalId":230773,"journal":{"name":"JURNAL LENTERA BISNIS","volume":"99 25","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC\",\"authors\":\"Audy Yudistira Lenggihunusa, Evelyn Sanadi, Sam'un Jaja Raharja, Lina Auliana, Marsha Aulia Hakim\",\"doi\":\"10.34127/jrlab.v13i1.995\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. \\n \\nKeywords: Live Shopping, Purchase Interest, Digital Marketing\",\"PeriodicalId\":230773,\"journal\":{\"name\":\"JURNAL LENTERA BISNIS\",\"volume\":\"99 25\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JURNAL LENTERA BISNIS\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.34127/jrlab.v13i1.995\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JURNAL LENTERA BISNIS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.34127/jrlab.v13i1.995","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC
In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific.
Keywords: Live Shopping, Purchase Interest, Digital Marketing
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