Internet Technologies of Regional Youth Identity Formation in the Krasnodar Krai

The article scrutinizes the role of Internet technologies in the formation of youth regional identity in the context of the relevant policy direction of the federal entity. The aim of the study is to hinges primarily on identifying the peculiarities, problems and practices of using Internet technologies in shaping the regional identity of youth, using the Krasnodar Krai as an example. The work presents the results of an analysis of materials from the official websites and accounts of the region’s youth work bodies, illustrating the practices they employ, as well as the results of an expert survey assessing the specifics, role and challenges of using information technolo-gies in the formation of regional youth identity in Krasnodar Krai. Particular attention is paid by the authors to the importance of active involvement of the younger generation in communication with youth work bodies through the Internet and social networks.