THE COMMUNICATIVE-PRAGMATIC MODEL OF NEWS TEXTS DISSEMINATING CHINESE CULTURE AMONG CENTRAL ASIAN COLLEGE STUDENTS

In this paper we study the definition of Chinese cultural values and their verbal representation in one of the leading news genres – the event note, on the material of Chinese English-language press. The cultural values of China are currently a hot topic, which is covered by various information channels – the radio, TV, the Internet, the press. However, linguistic modeling of such texts has received little coverage so far, which reduces the effectiveness of such texts as educational material as well as the material for comparative studies. The building of the communicative-pragmatic model of the event note as a news text genre, on the one hand, reveals the linguo-stylistic, communicative and pragmatic characteristics of the object of study, while on the other hand, it reveals the features of the components of the communicative-pragmatic model of the event note, which will allow transmitting the acquired knowledge for the analysis of other genres of text on the material of various languages. The language means used in the verbalization of the structural components of the event note and the strategical potential have their own specifics and make the process of communication successful.