了解用户对采用智能工厂的抵触情绪:以中小型企业为重点

IF 3.9 4区 管理学 Q2 BUSINESS
Junsung Park, Joon Woo Yoo, Heejun Park
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引用次数: 0

摘要

本文旨在研究中小型企业(SMEs)对智能工厂的抵制行为。本研究借鉴双因素视角,探讨了质量和感知有用性这两种类型作为有利因素如何影响用户的抵制行为,以及转换成本、怀疑、习惯和惰性作为抑制因素如何导致用户的抵制行为。此外,本研究还采用了多组分析法来比较小型企业和中型企业。结果结果显示,转换成本、怀疑和习惯这三个抑制因素都是惰性的关键前因。在小型企业中,怀疑态度对惰性的影响更大,而惰性反过来又对抵制产生强烈影响。此外,系统质量对小型企业来说更为重要,而信息质量对中型企业来说在减少阻力方面更为重要。此外,当智能工厂的实施水平较高时,感知有用性对用户阻力的影响就会减弱。 原创性/价值 本研究揭示了在中小企业采用智能工厂系统时同时考虑有利因素和不利因素的重要性。此外,研究还证明,随着智能工厂系统水平的提高,感知有用性对用户阻力的影响会减小,从而使向智能工厂系统的过渡更具挑战性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding user resistance of smart factory adoption: a focus on small and medium-sized enterprises

Purpose

The purpose of this paper is to examine the resistance behavior of smart factories in small and medium-sized enterprises (SMEs). Drawing upon dual factor perspective, this study examines how two types of quality and perceived usefulness impact user resistance as enabling factors and how switching cost, skepticism, habit and inertia contribute to user resistance as inhibiting factors. Additionally, multi-group analysis is employed to compare small and medium enterprises.

Design/methodology/approach

Purposive sampling technique was employed to collect 460 Korean SMEs employees, consisting of 235 small enterprises and 225 medium enterprises. Partial least squares structural equation modeling was used for data analysis.

Findings

The results reveal that all three inhibiting factors, switching cost, skepticism and habit, are key antecedents of inertia. In small enterprises, skepticism has a greater impact on inertia, which in turn strongly affects resistance. Additionally, system quality is more crucial for small enterprises, whereas information quality holds more importance for medium enterprises in mitigating resistance. Moreover, when the implementation level of a smart factory is high, the effect of perceived usefulness on user resistance diminishes.

Originality/value

This study has revealed the importance of considering both enabling and inhibiting factors for the adoption of smart factory systems in the context of SMEs. Additionally, it has provided evidence that as the level of the smart factory system increases, the effect of perceived usefulness on user resistance decreases, thus making the transition to smart factory systems more challenging.

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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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