自有品牌供应制造商是否应该投资数字化战略？对葡萄牙制造商的研究

IF 3.7 Q2 BUSINESS

Journal of Strategic Marketing Pub Date : 2024-01-22 DOI:10.1080/0965254x.2024.2306564

Pedro Mendonça Silva, Filipa Casal Veiga, Agostinho Sousa Pinto

引用次数: 0

摘要

自有品牌和数字营销的发展给制造商带来了新的挑战。然而，在这些挑战中，制造商可以发现战略机遇，以保持竞争优势。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Should private-label supply manufacturers invest in digital strategies? A study on Portuguese manufacturers

The growth of private labels and digital marketing brings new challenges to manufacturers. However, within these challenges, manufacturers can discover strategic opportunities to uphold a competiti...

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来源期刊

Journal of Strategic Marketing BUSINESS-

CiteScore

9.20

自引率

7.30%

发文量

期刊介绍： Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows: 1.To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. 2.To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. 3.To consider the role of marketing as an orientation of management at the strategic level of organizations.