是什么影响了游客在公共卫生危机不同阶段的访问意向?目的地形象、信息素养自我效能感和动机的影响

IF 8.9 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Carmen M. Sabiote-Ortiz , J. Alberto Castañeda-García , Dolores M. Frías-Jamilena
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引用次数: 0

摘要

本实证研究旨在确定在重大公共卫生危机的不同阶段,有助于解释游客访问意向的目的地形象和游客动机的组成部分。研究还试图确定游客的信息素养自我效能如何影响目的地形象。研究重点关注 COVID-19 大流行的两个阶段:1)在公众感受到公共疫苗接种计划的缓解效应之前的游客行为;2)在大多数人感受到缓解效应之后的游客行为。研究结果表明,在第一阶段,"安全可靠 "的目的地形象、情感形象和游客的刺激回避动机会影响游客的访问意愿。在第二阶段,旅游意向受认知形象和情感形象以及智力、社交、能力和刺激回避动机的影响。在这两个阶段,信息素养自我效能对目的地形象都有影响。这些研究结果有助于旅游管理者制定机制,减少健康危机的不利影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What shapes tourists’ visit intention in different stages of public health crises? The influence of destination image, information-literacy self-efficacy, and motivations

This empirical study aims to identify the components of destination image and tourist motivation that help explain tourist visit intention during different stages of a major public health crisis. It also seeks to determine how tourists' information-literacy self-efficacy influences that image. The research focuses on two stages of the COVID-19 pandemic: 1) tourist behavior before the alleviating effect of a public vaccination program is felt among the general public and 2) tourist behavior after the alleviating effect has reached most individuals. The results show that, in stage 1, visit intention is shaped by a “safe and secure” destination image, affective image, and tourists’ stimulus-avoidance motivation. In stage 2, visit intention is influenced by both cognitive and affective image and by intellectual, social, competence, and stimulus-avoidance motivations. Information-literacy self-efficacy influences destination image in both stages. These findings enable tourism managers to develop mechanisms to lessen the adverse effects of health crises.

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来源期刊
CiteScore
18.60
自引率
3.60%
发文量
46
审稿时长
43 days
期刊介绍: The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.
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