Carmen M. Sabiote-Ortiz , J. Alberto Castañeda-García , Dolores M. Frías-Jamilena
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What shapes tourists’ visit intention in different stages of public health crises? The influence of destination image, information-literacy self-efficacy, and motivations
This empirical study aims to identify the components of destination image and tourist motivation that help explain tourist visit intention during different stages of a major public health crisis. It also seeks to determine how tourists' information-literacy self-efficacy influences that image. The research focuses on two stages of the COVID-19 pandemic: 1) tourist behavior before the alleviating effect of a public vaccination program is felt among the general public and 2) tourist behavior after the alleviating effect has reached most individuals. The results show that, in stage 1, visit intention is shaped by a “safe and secure” destination image, affective image, and tourists’ stimulus-avoidance motivation. In stage 2, visit intention is influenced by both cognitive and affective image and by intellectual, social, competence, and stimulus-avoidance motivations. Information-literacy self-efficacy influences destination image in both stages. These findings enable tourism managers to develop mechanisms to lessen the adverse effects of health crises.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.