{"title":"网络游戏发行商应对第三方作弊的策略","authors":"Jhih-Hua Jhang-Li , I. Robert Chiang","doi":"10.1016/j.elerap.2024.101364","DOIUrl":null,"url":null,"abstract":"<div><p>Some players of online games download third-party cheats to gain an unfair advantage, which frustrates regular players and lowers the publisher’s revenue from in-game purchases. The publisher may respond by turning a blind eye, banning suspected accounts, or sequestering suspected players against each other on isolated servers. In this study, we apply the technique of industrial organization to investigate the dynamics between a game publisher and a cheats developer in a vertically differentiated market to figure out whether these countermeasures can effectively curb the use of cheating add-ons. Depending on the countermeasures adopted and their impacts, the cheats developer may either cater to a small but loyal customer base for avoiding further removal action or attract a large group of players to evade isolation. Particularly, this study, based on market mechanisms, explains the prevalence of cheating in massively multiplayer online games, despite the efforts to curb such behavior.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101364"},"PeriodicalIF":5.9000,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Strategies for online game publishers to counter third-party cheats\",\"authors\":\"Jhih-Hua Jhang-Li , I. Robert Chiang\",\"doi\":\"10.1016/j.elerap.2024.101364\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><p>Some players of online games download third-party cheats to gain an unfair advantage, which frustrates regular players and lowers the publisher’s revenue from in-game purchases. The publisher may respond by turning a blind eye, banning suspected accounts, or sequestering suspected players against each other on isolated servers. In this study, we apply the technique of industrial organization to investigate the dynamics between a game publisher and a cheats developer in a vertically differentiated market to figure out whether these countermeasures can effectively curb the use of cheating add-ons. Depending on the countermeasures adopted and their impacts, the cheats developer may either cater to a small but loyal customer base for avoiding further removal action or attract a large group of players to evade isolation. Particularly, this study, based on market mechanisms, explains the prevalence of cheating in massively multiplayer online games, despite the efforts to curb such behavior.</p></div>\",\"PeriodicalId\":50541,\"journal\":{\"name\":\"Electronic Commerce Research and Applications\",\"volume\":\"64 \",\"pages\":\"Article 101364\"},\"PeriodicalIF\":5.9000,\"publicationDate\":\"2024-01-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Electronic Commerce Research and Applications\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S1567422324000097\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic Commerce Research and Applications","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1567422324000097","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
Strategies for online game publishers to counter third-party cheats
Some players of online games download third-party cheats to gain an unfair advantage, which frustrates regular players and lowers the publisher’s revenue from in-game purchases. The publisher may respond by turning a blind eye, banning suspected accounts, or sequestering suspected players against each other on isolated servers. In this study, we apply the technique of industrial organization to investigate the dynamics between a game publisher and a cheats developer in a vertically differentiated market to figure out whether these countermeasures can effectively curb the use of cheating add-ons. Depending on the countermeasures adopted and their impacts, the cheats developer may either cater to a small but loyal customer base for avoiding further removal action or attract a large group of players to evade isolation. Particularly, this study, based on market mechanisms, explains the prevalence of cheating in massively multiplayer online games, despite the efforts to curb such behavior.
期刊介绍:
Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge.
Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.