影响用户对健身应用程序粘性的因素:基于 S-O-R 观点的实证研究

Xianzhong Teng, Zheshi Bao
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引用次数: 0

摘要

目的尽管近年来越来越多的智能手机用户下载了健身应用程序(App),但大多数用户在初次使用后的使用行为往往持续时间很短。本文旨在探讨影响健身应用程序粘性的因素,进而指出如何留住现有用户。设计/方法/途径基于刺激-机体-反应(S-O-R)模型建立了一个研究模型。研究结果表明,人与信息的交互和人与人之间的交互作为环境刺激会影响个体的内部状态,包括社会比较和对健身自我管理的感知,进而影响健身应用程序的粘性。此外,研究还加深了对用户在这一过程中的社会比较的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective

Purpose

Despite fitness applications (apps) are increasingly downloaded by smartphone users in recent years, the usage behavior after initial adoption often lasts for a short period of time for most users. The purpose of this paper is to explore factors affecting stickiness of fitness app and then indicate how to retain existing users.

Design/methodology/approach

A research model was developed based on stimulus–organism–response (S-O-R) model. Using the data collected from 231 fitness app users through an online survey, the established model was empirically assessed by structural equation modeling (SEM).

Findings

The results show that human-to-information interaction and human-to-human interaction as environmental stimuli affect individuals' internal state, including social comparison and perception of fitness self-management, which consequently influence the stickiness of fitness apps.

Originality/value

The study provides new insights into the mechanism regarding why users are willing to continuously use fitness apps. Moreover, the understanding of social comparison among users in such process was also deepened.

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