Public support and opposition toward floating offshore wind power development in Norway

For countries like Norway, with abundant offshore wind resources and deep seas, floating wind power technology can play an essential role in the green energy transition. However, this technology is still immature, and the first utility-scale floating offshore wind power projects need substantial support for technology development to be commercially feasible. This study employs an online survey targeting the general population in Norway (N = 1011) to investigate support and opposition toward floating offshore wind power development. The survey includes a discrete choice experiment focusing on policy-relevant factors such as the export of electricity, reducing domestic carbon emissions by electrifying offshore oil and gas platforms, impact on global technology cost trends, and involving domestic offshore industries as key players in the floating offshore wind sector. We find the highest support for developing projects that utilize technology from domestic offshore industries and projects connected to the domestic electricity grid. Projects aimed at reducing domestic carbon emissions by electrifying offshore oil and gas platforms are favored over those for exporting electricity to other countries. A significant impact on future technology costs does not lead to increased support for the project. Projects presented after a framing text focusing on meeting future electricity demand result in a higher willingness to pay for floating offshore wind projects than those presented after a framing text focusing on meeting climate objectives. Respondents opposing all the projects are likely climate skeptics and believe that project developers should bear all the project costs. Norway is expected to play a critical role in developing floating wind power. However, the Norwegians demand clear national benefits to be willing to shoulder the cost of spearheading the floating offshore wind power development. Understanding these preferences is vital for crafting energy policies aligning with public interests and rapidly integrating floating wind power into the green energy transition.