全民绿色电影制作

Pilar Orero, Sarah McDonagh
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摘要

作为一个新兴的研究领域,环境媒体研究探讨环境、文化和媒体之间的联系,研究媒体的表现形式如何塑造我们对环境和自然世界的理解和态度(Starosielski 和 Walker,2016 年;Shriver-Rice 和 Vaughan,2019 年)。然而,环境媒体研究目前存在两个重大疏漏。首先是语言的可及性,因为信息需要翻译并在各种语言和文化中传播。其次是媒体内容对所有受众的可用性,包括那些难以获得视觉或音频渠道的受众。在这方面,媒体无障碍作为一门研究学科,可以提供一些见解,从而扩大环境媒体研究的范围,将无障碍问题纳入其中。本文旨在通过研究媒体无障碍和环境媒体研究这两个领域如何在理论和实践见解方面相互补充,在这两个领域之间建立联系。这两个领域可以共同解决与无障碍和可持续性相关问题的一个案例是使用字幕作为衡量一部电影对气候变化参与程度的标准。在本文中,我们建议将字幕作为电影业使用的 "碳计算器 "的附加指标。此外,我们还建议开发绿色媒体可及性子领域,以研究更广泛的媒体领域中的资源利用、社会公平和环境交流。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Green Film Production for All
As an emerging field of study, Environmental Media Studies explores the connections between the environment, culture, and media, examining the ways in which media representations shape our understanding of and attitudes towards the environment and the natural world (Starosielski and Walker 2016, Shriver-Rice and Vaughan 2019). However, there are currently two significant omissions from Environmental Media Studies. The first pertains to language accessibility, as information needs to be translated and disseminated across various languages and cultures. The second is the availability of media content to all audiences, including those who have difficulties accessing the visual or audio channels. Here, Media Accessibility, as a research discipline, can provide insights that can expand the scope of Environmental Media Studies to include issues of accessibility.This article aims to establish connections between the fields of Media Accessibility and Environmental Media Studies by examining how these two fields complement each other in terms of theoretical and practical insights. A case where both fields can jointly address issues related to accessibility and sustainability is by using subtitles as a metric to gauge a film’s level of engagement with climate change. In this article, we propose the use of subtitles as an additional indicator in the Carbon Calculator used by the film industry. Furthermore, we suggest developing the subfield of Green Media Accessibility to investigate resource use, social equity, and environmental communication in the wider media sphere.
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