THE MAIN COMPONENTS OF THE MANAGEMENT SYSTEM FOR THE DEVELOPMENT OF THE POTENTIAL OF CLUSTER INTEGRATED BUSINESS STRUCTURES

INTRODUCTION. The architecture of an integrated structure as an organizational and economic form is a set of individual elements organized into a single system by production-technical and financial connections, the specific meaning of which is reflected through specific forms of integration. In terms of business organization, integrated business structures are important, usually aimed at obtaining income, maximizing capital and directing it to the financial and economic goals of such structures. RESEARCH METHODS. The research used methods of comparative analysis and synthesis, induction and deduction, monitoring of international best practices in the field of managing the development of the potential of cluster integrated business structures. THE HYPOTHESIS OF THE RESEARCH is that based on the channelization of the best practices of international experience, it is possible to justify the components of the management system for the development of the potential of cluster integrated business structures. PURPOSE of the article is to study the components of the management system for the development of the potential of cluster business structures. RESULTS. The theoretical and methodological basis of management systems for developing the potential of cluster integrated business structures has been studied and improved. In general, the system of management of the development of the potential of the KISB is defined as the activity of the purposeful influence of the managing subject of management on the relations between the participants of the cluster regarding the effective generation, distribution and use of the potential of the KISB through the appropriate management mechanism (methodology, structure, techniques, adjustment of business processes) with with the aim of accumulating the maximum synergistic effect from such activity and its further transformation into value (material, immaterial) for the end consumer. KEYWORDS: integration; integrated business structures; management; clustering; cluster mergers of enterprises; cooperation; business partnership.