WOMEN’S ENTREPRENEURIAL SUCCESS IN MOROCCO: BETWEEN TRANSITION AND PATRIARCHAL RESISTANCE

This study explores entrepreneurial success among female entrepreneurs, a topic that is poorly investigated in the global South. After a literature review on the concept of women’s entrepreneurial success and on the institutional, economic socio-cultural and familial context of Moroccan female entrepreneurs, results of a qualitative study involving female entrepreneurs based in urban areas, working across diverse industries, are described. Findings indicate that entrepreneurial success is defined by Moroccan female entrepreneurs through four different viewpoints: (1) entrepreneurial success through a company’s financial standing, (2) self-assessed entrepreneurial achievements, (3) societal recognition of entrepreneurial success and (4) the evaluation of entrepreneurial success based on the benefits provided to others. The definition of entrepreneurial success is explored in line with the evolution of women’s priorities and the evolution of Moroccan society. The findings and implications provide policy makers, practitioners and academics with a better understanding of female entrepreneurship and on how to enhance and support these entrepreneurs to increase economic growth.