企业宗旨和产品吸引力对工作满意度和离职率的影响：日本工业的证据

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2024-01-03 DOI:10.1080/13527266.2023.2297354

Takumi Kato, Masaki Koizumi

引用次数: 0

摘要

有些人喜欢为富有同情心的公司工作，而另一些人则会被那些产品或服务具有吸引力的公司所吸引。本研究比较了公司宗旨和产品对员工的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Impact of corporate purpose and product attractiveness on job satisfaction and turnover: Evidence from Japanese industries

While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company purpose and products o...

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.