Total quality management as a business investment in facing business competition ASEAN countries areas

The implementation of Total Quality Management (TQM) in the future tends to use strategy and competitive advantage as benchmarks in a management approach that aims to touch long-term success. The purpose of this study is to analyze the main factors influencing the company's superiority which is closely related to Total Quality Management (TQM) as well as a novelty in this study to provide an accurate picture of Total Quality Management (TQM) as an internal investment in facing business competition in North Sumatra. This type of research is a descriptive quantitative research using secondary and primary (questionnaire with google form). The population of this study refers to the Maximum Likelihood Estimation (MLE). The number of samples in the survey ranges from 100-200 pieces. So the author's sample set of 100 models, where the sample being researched is a leader/manager/supervisor who works in various manufacturing companies, plantations, banking services, and others. The right sampling technique in this study uses purposive sampling with the criteria of the leader/manager/supervisor of the company who can represent the research representative. The data analysis technique used in this study is Smart PLS v 4.0 to predict the relationship between one construct and another. The results of the study indicate that the indicators used in this study are sufficient to support the results of the research, the research respondents targeted are companies through the description or profile of the targeted sample respondents, most of them are respondents with supervisory positions, branch heads, and plantation clerks so that they understand well the implementation of Total Quality Management (TQM), the overall hypothesis testing results are well received because it has a t-statistic greater than 1.96 and has a p-value less than 0.05 and the test results have the highest influence value, namely Total Quality Management (TQM) has a significant effect on Business Strategy with a t-statistic value of 32,048 > 1.96