电子客户关系管理对印度尼西亚麦当劳顾客忠诚度的影响

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Pub Date : 2023-08-31 DOI:10.32897/dimmensi.v3i2.2729

Yuliarti Maghfira Annahli, R. Hurriyati, Hilda Monoarfa

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引用次数: 0

摘要

本研究是一项定量研究，旨在了解电子客户关系管理对客户忠诚度的影响，从而研究社会现象。研究对象是印度尼西亚麦当劳快餐店的顾客。本研究采用简单随机抽样法抽取了 96 名受访者。本研究采用向麦当劳快餐店顾客发放调查问卷的形式收集数据。使用的数据分析技术是计算分析和推理分析，数据处理计算分析工具使用的是 IBM SPSS 24 版应用程序。数据分析结果表明，电子客户关系管理对客户忠诚度有积极而显著的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect of E-CRM on the Customer Loyalty of McDonald’s Indonesia

This research is a quantitative research that examines social phenomena with the aim of knowing the effect of E-CRM on Customer Loyalty. The population of this research is Mc Donald's fast food customers in Indonesia. This study took a sample of 96 respondents using simple random sampling. Data collection in this study was in the form of distributing questionnaires to Mc Donald's fast food customers. The data analysis technique used is calculation analysis and inferential analysis with data processing calculation analysis tools using the IBM SPSS version 24 application. After analyzing the data, the results show that there is a positive and significant effect of E-CRM on Customer Loyalty.

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Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

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