{"title":"乡村振兴背景下的电商助农发展策略研究","authors":"Haowen Ji, Zhongming Wang, Junyi Zhao, Siyu Shen","doi":"10.54097/ajmss.v4i3.12867","DOIUrl":null,"url":null,"abstract":"With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategies, in order to promote the development of e-commerce in rural areas under the background of rural revitalization.","PeriodicalId":503570,"journal":{"name":"Academic Journal of Management and Social Sciences","volume":"51 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Research on E-commerce Development Strategies for Assisting Agriculture in the Context of Rural Revitalization\",\"authors\":\"Haowen Ji, Zhongming Wang, Junyi Zhao, Siyu Shen\",\"doi\":\"10.54097/ajmss.v4i3.12867\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategies, in order to promote the development of e-commerce in rural areas under the background of rural revitalization.\",\"PeriodicalId\":503570,\"journal\":{\"name\":\"Academic Journal of Management and Social Sciences\",\"volume\":\"51 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Academic Journal of Management and Social Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.54097/ajmss.v4i3.12867\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Academic Journal of Management and Social Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.54097/ajmss.v4i3.12867","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Research on E-commerce Development Strategies for Assisting Agriculture in the Context of Rural Revitalization
With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategies, in order to promote the development of e-commerce in rural areas under the background of rural revitalization.