Research on the digital marketing scheme of Chinese market in the new era

In the reform and development of China's market economy, China has rapidly completed rapid economic development and become the world's second largest economy. Although many problems have emerged in practical development, so that the academic community will focus on the issue of market reform. However, with the continuous improvement of social economy and science and technology, how to explore the basic theory and practical experience of market economy transformation? Rational use of the system to explore the demands of China's market economy transformation and clarify the digital marketing plan of China's market in the new era have become the main issues discussed by the academic circle in the new era. Therefore, after understanding the development status of China's e-commerce market, based on the basic concepts and research reviews of digital economy, this paper takes an enterprise as an example to deeply analyze the digital marketing plan and implementation strategy of China's market in the new era, so as to provide effective digital marketing strategies for the development of enterprises in each field.