中小微企业发展的 SWOT 分析和战略实施框架

Fadlurrahman Fadlurrahman, Eny Boedi Orbawati, Rani Pajrin, A. Mukti, Budi Raharjo
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引用次数: 0

摘要

马格朗市的 UMKM 参与者主要集中在三个领域,即工业、服务业和贸易。从 2020 年到 2022 年,马格朗市的 UMKM 参与者的发展经历了波动。鼓励 UMKM 参与者通过市场场所扩大营销。各种数字平台的出现表明 UMKM 参与者正处于全球化时代。UMKM 的发展伴随着环境的变化,必须调整适当的战略,如 SWOT 分析方法。本研究的目的是为马格朗市实施 UMKM 发展战略创建一个模型或框架。研究方法是采用 SWOT 分析法(识别优势、劣势、机会和威胁)进行定性分析。研究地点在马格朗市。采用有目的的抽样技术选择信息提供者,包括马格拉姆大学协会负责人、贸易商协调员以及与马格拉姆大学赋权相关的地区机构组织。数据收集是通过访谈、观察和记录的方式进行的。这项研究确定了 6 个优势、7 个劣势、7 个机会和 4 个威胁。在此基础上,提出了 16 项战略,包括 7 项 SO 战略、3 项 WO 战略、3 项 ST 战略和 3 项 WT 战略。随后,制定了一个战略实施框架,重点是通过关注 SO、WO、ST 和 WT 战略,对 UMKM 行动者的行动规划进行分类。所有这些战略分为四个部分,包括优化人力资源可用性、利用外部计划和技术、获得和利用商业合法性、形成品牌和商业特色。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analisis SWOT dan Framework Implementasi Strategi Pengembangan UMKM
Magelang City UMKM actors operate in three fields, namely industry, services and trade. The development of UMKM actors in Magelang City from 2020 to 2022 experienced fluctuations. UMKM players are encouraged to expand their marketing through market places. The emergence of various digital platforms indicates that UMKM players are in the era of globalization. The development of UMKM which is accompanied by environmental changes must be adjusted to approproate strateges such as SWOT analysis approach. The aim of this research is create a model or framework for implementing UMKM development strategies in Magelang City. The research method is qualitative with a SWOT analysis approach (identification of strengths, weaknesses, opportunities and threats). The location of the research was in Magelang City. Informants were selected using a purposive sampling technique, including heads of UMKM associations, trader coordinators and regional apparatus organizations related to UMKM empowerment. Data collection was carried out by interviews, observation and documentation. This research identified 6 strengths, 7 weaknesses, 7 opportunities and 4 threats. From this identification, 16 strategies were produced in the form of 7 SO strategies, 3 WO strategies, 3 ST strategies, and 3 WT strategies. After that, a strategy implementation framework was formulated which focused on the classification of action planning for UMKM actors by paying attention to SO, WO, ST and WT strategies. All of these strategies are classified into four components, including optimizing the availability of human resources, utilizing external programs and technology, obtaining and using business legality, and forming branding and business characteristics.
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