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引用次数: 0
摘要
本研究旨在确定价格和产品质量对经销商 PT Saridewi Natural Kosmetik 购买决策的影响。本研究采用定量描述性分析方法。本研究的研究对象是所有试用过 Dewi 护肤品的消费者，研究样本由 99 名受访者组成，采用的抽样技术是随机抽样的概率抽样法。数据分析方法包括数据工具检验、经典假设检验、简单线性回归检验和多元线性回归、相关检验、判定检验、假设检验。研究结果表明，从假设检验中可以看出，价格（X1）和产品质量（X2）同时对购买决策（Y）有显著影响。因此，价格和产品质量同时影响购买决策。
The Influence Of Product Quality And Price On Product Purchase Decisions
This research aims to determine the influence of price and product quality on purchasing decisions at the distributor PT Saridewi Natural Kosmetik. The design of this research is quantitative descriptive analysis. The population in this study were all consumers who had tried Dewi Skin Care products and the research sample consisted of 99 respondents.The sampling technique used is Probability Sampling with Random Sampling type. Data analysis methods use data instrument tests, classical assumption tests, simple linear regression tests & multiple linear regression, correlation tests, determination tests, hypothesis tests.The research results show that Price (X1), Product Quality (X2), simultaneously have a significant effect on Purchasing Decisions (Y) seen from the hypothesis test.Thus, Ho is rejected and Ha is accepted. Therefore, there is a simultaneous influence between price and product quality on purchasing decisions
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