RESEARCH ON THE INCENTIVE PROBLEMS AND COUNTERMEASURES OF CORE STAFF IN JS BANK FROM THE PERSPECTIVE OF PSYCHOLOGICAL CONTRACT

As a regional joint-stock city commercial bank, JS Bank is faced with huge development problems such as weakening advantages of national and local support policies, weak core competitiveness and declining performance. JS Bank fully recognizes that talent is the source of power for banks to "produce" and "create" better products and services and to win market competition, and core employees who master core technology or have strong management ability are valuable human capital of banks. Through questionnaires and interviews, this research learned several incentive factors in which core employees are not very satisfied with the current incentive mechanism and very dissatisfied with the evaluation. From the perspective of psychological contract transactions, the problems include unreasonable salary structure. From the dimension of psychological contract relationship, the construction of organizational culture is insufficient. From the dimension of psychological contract development, the existing problems are that the promotion channels are not smooth. Based on three dimensions of psychological contract, this study proposes countermeasures to optimize the incentive mechanism. Moreover, from the transaction dimension, the countermeasures are to optimize the salary system. The countermeasures from the relationship dimension are to pay attention to the communication and feedback between superiors and subordinates. In addition, the countermeasures from the development dimension are to perfect the promotion system.