THE IMPACT OF THE EFFECT OF ORGANIZATIONAL CULTURE ON EMPLOYEE INNOVATION BEHAVIOR THE MEDIATING ROLE OF VALUE PROPOSITIONS

The purpose of this study is to explore the relationship between organizational culture, employee innovative behavior, and value proposition, and to further analyze the influencing mechanisms involved. By using validated measurement tools, we investigated the effects of factors such as gender, age, and education on these variables, and examined the interactions between organizational culture and employee innovation behavior, and the mediating and moderating roles of value proposition therein. This study is based on the literature between 2018 and 2022, and a large amount of data was collected using questionnaire methods, and the data was processed using appropriate statistical analysis methods. It was found that factors such as gender, age and educational qualifications do not significantly influence the relationship between organizational culture, employee innovative behavior and value proposition. However, it was observed that there is a strong correlation between organizational culture and employee innovative behavior and organizational culture has a positive impact on employee innovative behavior. In addition, the value proposition played a mediating role between organizational culture and employee innovative behavior, but had no significant effect on the moderating role.These findings have important implications in both theory and practice. At the theoretical level, this study provides new perspectives and evidence on the relationship between organizational culture, employee innovation behavior, and value proposition. At the practical level, this study provides some insights to help organizations better understand and guide employee innovative behaviors and management strategies in different cultural contexts. However, there are some limitations in this study, such as limitations in sample selection and survey methodology. Future research could further delve into the relationship between these variables and consider more influencing factors and moderating variables.