FUNCTIONING OF LOGOEPISTEMES IN JOURNALISTIC DISCOURSE (USING THE EXAMPLE OF HEADLINES OF ASTRAKHAN MASS MEDIA)

The article examines the features of the functioning of logoepistemes in journalistic discourse using the example of headline constructions of printed and online Astrakhan media. The most frequent are logoepistemes based on phraseological units, short phrases from movies, songs, folk tales, titles of literary works. The analysis of our linguistic material indicates transformations of structure or semantics of precedent texts that form the core of logoepistemes. Headlines reproduced in the form of ready-made speech units, with content difficult to predict, are rare. In journalistic texts, logoepistematic units perform attractive, provocative and axiological functions. Logoepistematic head constructions are characterized by a rich associative potential and modal coloring of the lexical units that make up their composition, form the actual and conceptual meaning of the text. The analysis of the target settings of addressing logoepistemes in the journalistic discourse allowed us to conclude that most often, by including logoepistemes in the title, journalists seek to give a figurative assessment of events, actions or personality. Journalists use precedent phenomena stemming from cinema, fiction, folklore, history for figurative assessment of modern events. Understanding and adequate interpretation of logoepistemes based on them are the markers of belonging to a culture of a certain country. Further analysis of logoepistematic headings will reveal the features of their functioning and pragmatics.