THE CULTURAL CODE OF A.N. OSTROVSKY AS AN INTEGRAL ELEMENT OF THE TOURIST PRODUCT OF THE KOSTROMA REGION

The article is devoted to the analysis of the role of the cultural code of A.N. Ostrovsky in the tourist product of the Kostroma region. The cultural code is understood by the authors as a way of storing and broadcasting to the external environment certain socio-cultural paradigms embedded in the writer’s image and the work of the playwright. Taking into account the analysis of modern trends in the tourism industry of the Kostroma region and the degree of integration of the Ostrovsky code into its composition, the authors come to the conclusion that the Ostrovsky cultural code is an integral element of the modern regional tourist product (an abundance of objects associated with the playwright and the heroes of his works of display objects, interactive programs, event events, etc.).