WEB-BODY: REPRESENTATIONS OF CORPORITY IN MICROFORMATS OF INTERNET

The object of the article is microformats (mainly memes and short stories), consumed by modern people as popular network content. The focus is on the methods and characteristic features of body representation in memes and short stories, and specific cases are examined in detail. It is well known that the designated content is systematically used for short “statements” and, among other things, in auto-presentation terms. Based on microformat analytics data, the authors have documented some trends directly related to body representation practices. These trends still need clarification and addition, but their initial identification will make it possible to contribute to the conceptual matrix of digital studies.