M. I. Baihaqi, Nofi Puspita Sari Hadi, Fatmawati Putri Pradita
{"title":"金融科技在大学生中的应用：揭示产品质量、促销和服务质量对购买意向的影响","authors":"M. I. Baihaqi, Nofi Puspita Sari Hadi, Fatmawati Putri Pradita","doi":"10.35446/dayasaing.v9i3.1476","DOIUrl":null,"url":null,"abstract":"Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay","PeriodicalId":136659,"journal":{"name":"Jurnal Daya Saing","volume":"23 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PENGGUNAKAN FINTECH PADA MAHASISWA DI LEVEL PERGURUAN TINGGI: MENGUNGKAP PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI\",\"authors\":\"M. I. Baihaqi, Nofi Puspita Sari Hadi, Fatmawati Putri Pradita\",\"doi\":\"10.35446/dayasaing.v9i3.1476\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay\",\"PeriodicalId\":136659,\"journal\":{\"name\":\"Jurnal Daya Saing\",\"volume\":\"23 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Daya Saing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35446/dayasaing.v9i3.1476\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Daya Saing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35446/dayasaing.v9i3.1476","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
PENGGUNAKAN FINTECH PADA MAHASISWA DI LEVEL PERGURUAN TINGGI: MENGUNGKAP PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI
Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay
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