TOWARDS A CONTEXT-SENSITIVE CONCEPTUALISATION OF DIGITAL TRANSFORMATION

Digital transformation is a phenomenon perceived across a multitude of contexts in the organizational societal and individual domains. Conceptualizing this broad phenomenon requires an approach that provides structure and comparability across contexts and domains whilst containing sufficient contextual detail and specificity to avoid conceptual stretching. Utilizing a multi-method approach this paper draws from a set of empirical data to develop such a context-sensitive conceptualization for digital transformation. Utilizing a design perspective on digital transformation this paper (1) develops a conceptual meta-structure capable of representing instances of digital transformation independent of domain and context and (2) develops a taxonomy of context-specific categories for the identified meta-elements. The three elements Representation, Technology, and Effect (RTE) constitute the meta-structure, the taxonomy is comprised of seven representation, ten technology and nine effect categories. We evaluated our results utilizing a card sorting approach in a workshop setting. The proposed conceptualization is capable to accommodate context-specific manifestations of digital transformation in all tested environments thereby indicating its applicability as a foundation for a context-sensitive conceptualization of digital transformation. The paper contributes to the evolving body of literature on digital transformation by providing a conceptual meta-structure capable of capturing manifestations of digital transformation in a uniform and structured manner across domains and contexts.