FORMATION OF THE MANAGEMENT DECISION REGARDING THE CHOICE OF THE ENTERPRISE LOGISTICS STRATEGY

One of the most important management processes of logistics management is the process of development and implementation of management decisions regarding the choice of the enterprise logistics strategy, corresponding to market conditions, the state of the enterprise and its corporate strategy. Analysis of the latest research and publications on logistics management shows the presence of unresolved problems in the definition and calculation of indicators for assessing the state of the enterprise's logistics system from the standpoint of the process approach and the use of data available for the enterprise’s calculations. It was determined that the objects of assessing the state of the enterprise logistics system are: the subject of management (management personnel, organizational structure of management, technology and information support of management) and the object of management – the logistics system itself or logistics business processes (interaction with suppliers, warehousing, dispatching, transportation, forwarding operations and financial settlements). In the course of work on this scientific article, it was determined that the some issues require further research. Among them are assessing the state of the logistics system, the effectiveness of logistics costs in the enterprise as a whole and in terms of individual business processes, as well as clarification of the influence of the state of the enterprise's logistics system and the level of efficiency of logistics costs on efficiency management of the enterprise's logistics activities and the selection of appropriate logistics strategies. The article analyzes the existing main typologies of logistics strategies of enterprises and presents their analytical characteristics. A description of the main logistics business processes of road transport enterprises is also given, based on the specifics of the offer and provision of road transport services. A two-dimensional model of making a management decision regarding the choice of the enterprise's logistics strategy has been developed, depending on the state of the logistics system (by its object and subject components) and the level of efficiency of the enterprise's logistics costs (economy). To assess the state of the logistics system, it is suggested to use the methods of point assessment, expert survey and analysis of hierarchies. Estimating the effectiveness of logistics costs involves the use of an integral assessment and a taxonomic method. It is proposed to choose a specific logistics strategy based on the key factors on which the company's logistics management is oriented (costs, quality, time, logistics assets). A general indicator of the implementation of the selected logistics strategy quality has been developed: the relative change in the state of the logistics system must exceed the relative change in the efficiency of logistics costs. This will contribute to the fact that the costs of the main logistics tools for the period under study were effective.