Understanding the Relevance of Social Anxiety and Its Prevention in the Modern World

The aim of the paper is to consider the problem of social anxiety and the peculiarities of its prevention in the modern world. In the paper the main aspects of the concept of social anxiety, as well as the causes and symp-toms of its occurrence are analyzed. Modern man lives in a world where great attention is paid to success and social status, there is a constant comparison with others. In addition, the influence of the Internet, digitalization and technology development on the processes of socialization is increasing. Due to the constant striving to achieve better results and better living conditions, as well as due to the discrepancy between what is desired and what is real, a person begins to develop social anxiety. Consequently, its prevention is an urgent task in psychology. Theoretical analysis of approaches to the study of the designated problem contributes to the defini-tion of options for overcoming it.