S. Herawati, Evan Saktiendi, Cut Nisa Azzahra, Universitas Gunadarma, Promosi Kepercayaan Kualitas Pelayanan, Kepuasan Konsumen
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引用次数: 0
摘要
本研究旨在确定服务质量、促销和信任对 Shopee 食品消费者满意度的部分和同时影响。本研究的抽样方法是采用目的性抽样技术的非概率抽样。使用的分析工具包括有效性检验、可靠性检验、经典假设检验、多元线性回归（R2）、t 检验、f 检验和判定系数。使用的测试工具是 SPPSS 26。研究结果表明，服务质量、促销和信任的 t 检验结果部分影响消费者满意度，而服务质量、促销和信任的 f 检验结果同时影响消费者满意度。
The Influence of Service Quality, Promotion, and Trust on Shopee Food Consumer Satisfaction
The aim of this research is to determine the partial and simultaneous influence of Service Quality, Promotion and Trust on Shopee Food Consumer Satisfaction. The sampling method in this research is non-probability sampling with a purposive sampling technique. The analytical tools used are validity test, reliability test, classical assumption test, multiple linear regression (R2), t test, f test, and coefficient of determination. The testing tool used is SPPSS 26. The results of this research show that the t test results for Service Quality, Promotion and Trust partially influence Consumer Satisfaction, while the f test results for Service Quality, Promotion and Trust simultaneously influence Consumer Satisfaction.
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