Research on the Decision-making Mechanism of Digital Transformation of Small and Medium-sized Logistics Enterprises in China based on Evolutionary Game

In order to promote the transformation and upgrading of the logistics industry, in response to the problems existing in digital transformation of small and medium -sized logistics companies in China, this article uses the evolution game theory and methods to build a strategic decision model for digital transformation of small and medium -sized logistics companies in the market mechanism and government -driven, respectively and stability analysis of strategic selection. The results show that: direct returns, synergy coefficients and digital product service preferences of consumers have a significant effect on promoting digital transformation of small and medium -sized logistics companies; driven by the government, reasonable transformation direct subsidies and tax preferential efforts are conducive to improving small and medium -sized logistics enterprises The willingness of digital transformation; the effect of multiple policy subsidies is obvious, and the effect of direct subsidies is better.