运用推拉理论确定国内游客的旅游动机

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Lang Ngoc Duong, L. Pham, Thao Thi Phuong Hoang
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引用次数: 0

摘要

本研究旨在确定国内游客决定前往越南中央高原旅游的动机。这些动机可分为源自游客自身的动机(推力)和受中央高原旅游目的地的吸引力和外部特征影响的动机(拉力)。此外,研究还旨在探讨性别和年龄等人口因素如何影响这些动机。为了开展这项研究,作者收集了相关研究和专家意见,构建了一个研究模型。在两个多月的时间里,共对 745 名游客进行了调查。收集到的数据使用两种工具进行了定量分析:SPSS 和 AMOS。研究结果表明,有三个因素会影响推动动机:个人因素、逃避现实以及知识和文化体验。此外,有三个因素会影响拉动动机:目的地的信息和可达性、目的地的独特形象以及个人因素。除了男性对逃避现实因素没有影响外,性别和年龄在不同程度上对这些方面都有明显影响。这些研究结果为中部高地旅游业提供了宝贵的见解,使旅游业管理者和利益相关者能够调整其服务和营销策略,以更好地迎合国内游客的喜好和需求。此外,本研究的成果还可应用于其他具有相似性的地区,如越南西北部地区、越南中部省份的山区(具有挑战性的少数民族地区)或全球类似地区。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Applying Push and Pull Theory to Determine Domestic Visitors’ Tourism Motivations
The purpose of the study was to determine the motivations driving domestic tourists’ travel decisions to Vietnam’s Central Highlands. These motivations are categorized as originating from within the tourists themselves (push) and as being shaped by the attractiveness and external attributes of the tourist destination in the Central Highlands (pull). Additionally, the study aimed to examine how demographic factors such as gender and age influence these motives. To conduct this research, the authors gathered relevant studies and expert opinions to construct a research model. A total of 745 visitors were surveyed over a period of more than two months. The collected data was quantitatively analyzed using two tools: SPSS and AMOS. The findings indicated that three factors impact push motivation: personal factors, escapism, and knowledge and cultural experiences. Furthermore, three elements influence pull motivation: destination information and accessibility, the destination’s unique image, and personal factors. Gender and age exhibited significant effects on these aspects at various levels, except for males, who had no influence on the escapism factor. These findings provide valuable insights for the Central Highlands tourism sector, enabling tourism managers and stakeholders to adjust their services and marketing strategies to better cater to the preferences and demands of domestic visitors. Moreover, the outcomes of this study could be applied to other regions with similarities, such as the Northwest region of Vietnam, the mountainous areas of the central provinces of Vietnam (challenging regions with diverse ethnic minorities), or analogous areas worldwide.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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