Formation of Marketing Information Environment

The modern market environment is no longer based only on classical economic indicators of “supply-demand”, as it was, say, at the beginning of the XX century. Nowadays, the success of a company in the market is deter-mined by its marketing strategy and, moreover, by its ability to make a marketing assessment of both internal structures and competing companies. In this regard, the relevance of research in the field of marketing infor-mation systems increases, since they are the key to market success. The necessity of positioning the lawyer’s business is noted. It is concluded that in the absence of marketing, the law business rarely brings success, es-pecially given the competitive environment, which indicates the need to create a marketing strategy for the law-yer business.