FACTORS AFFECTING THE USE INFORMATION AND COMMUNICATION TECHNOLOGY IN MANAGING GREENHOUSE

In recent years, information and communication technology in the field of e-commerce has reduced many of the challenges of business development. E-commerce can be used to develop the agricultural sector and to market agricultural products. This research is a survey aimed at evaluating the adoption of greenhouse owners to Affecting the use information and communication technology in managing greenhouse units in Isfahan Township. The type of research is descriptive-analytic. The statistical community is about 460 and 197 number of sample units are accidentally chosen using Cochran formula with possible precision. The research method was library and field based. After determining the indices and variables of the research, a researcher-made questionnaire was used to collect the required statistical data in the study area. The main tool of the research is questionnaire and its processing is done in the software Spss21. The reliability of questionnaire has been gained through using cronbach alpha also the validity of the research was also calculated using the KMO coefficient higher than 0.7. Results of this research showed that 10 percent greenhouse owners have started accepting the use information and communication technology in managing greenhouse units. The results of the research show that the there was a correlation between the level of education, job satisfaction and income level with the components of adopting, decision, persuasion, and knowledge of meaningful and positive. The results of regression analysis also show that variables such as age, job, experience and communication channels, psychological factors and decision describe 46 percent of the dependent variable of accepting the use of the internet.