Eero Voutilainen , Tomi Visakko , Paula Sjöblom , Ulla Hakala , Terhi Ainiala
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Place branding and translocal chronotopes in Finnish municipality slogans
This article examines the pragmatics of Finnish municipality slogans by focussing on slogans that include a toponym, that is, a place name other than that of the municipality. We approach our data of 51 slogans from the standpoint of translocal chronotopes – imagery of time, place and social life that connects the municipality with another place. We demonstrate that toponyms position the municipalities geographically, culturally, socially, historically, economically, and politically. We also analyse responses that the slogans evoke in public online discourses. We argue that the interpretation of the slogan is affected by the choice of toponym as well as by structural and interdiscursive choices. The findings are discussed from the perspectives of discourse studies, onomastics, and place-branding research.
期刊介绍：
This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.
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