Distrust before first sight? Examining knowledge- and appearance-based effects of trustworthiness on the visual consciousness of faces

The present EEG study with 32 healthy participants investigated whether affective knowledge about a person influences the visual awareness of their face, additionally considering the impact of facial appearance. Faces differing in perceived trustworthiness based on appearance were associated with negative or neutral social information and shown as target stimuli in an attentional blink task. As expected, participants showed enhanced awareness of faces associated with negative compared to neutral social information. On the neurophysiological level, this effect was connected to differences in the time range of the early posterior negativity (EPN)—a component associated with enhanced attention and facilitated processing of emotional stimuli. The findings indicate that the social-affective relevance of a face based on emotional knowledge is accessed during a phase of attentional enhancement for conscious perception and can affect prioritization for awareness. In contrast, no clear evidence for influences of facial trustworthiness during the attentional blink was found.