买方与卖方的不确定性：系统回顾与未来研究方向

IF 3.9 Q2 BUSINESS

Journal of Personal Selling & Sales Management Pub Date : 2023-12-12 DOI:10.1080/08853134.2023.2282806

Ryan Mullins, Kevin S. Chase, Scott B. Friend

引用次数: 0

摘要

有关买卖双方交换的研究一致认为，不确定性是影响交换双方决策的一个因素。然而，对不确定性的理解并不全面。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Buyer-seller uncertainty: a systematic review and future research directions

Research on buyer-seller exchange consistently acknowledges the role of uncertainty as an influential factor in decision-making for both exchange parties. However, a fragmented understanding of unc...

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来源期刊

Journal of Personal Selling & Sales Management BUSINESS-

CiteScore

5.70

自引率

36.40%

发文量

期刊介绍： As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.