班加罗尔青少年消费行为研究

Nasreen Sayyed, Dr. S. Ramesh, Dr. S. Rajarajeswari, Dr. V. Sasikala
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摘要

除了照顾个人和其他娱乐开支外,妇女挣钱的主要目的是为未来的安全或不可预测的未来突发事件储蓄。影响印度妇女的因素在很大程度上是家庭的决定,只有极少数妇女会做出自我决定。由于妇女正在成为国家的主要劳动力,为国家的社会和经济发展做出了巨大贡献,因此非常有必要研究了解妇女的投资行为,以及她们的储蓄观念如何影响她们的行为,她们在投资前如何考虑各种投资渠道。印度是一个发展中国家,随着时间的推移,中产阶级的财务状况越来越稳定。随着成年人消费能力的增强,甚至连儿童也开始自由消费,有时甚至是挥霍无度。本文将探讨青少年为何消费、在何处消费以及如何消费和储蓄的问题。本文所指的年轻人年龄在 15 岁至 25 岁之间。随着经济的发展,购买习惯也在发生变化。广告中永垂不朽的社会阶层是 15 至 25 岁的年轻人。相比之下,印度的这部分年轻人在西方并没有被描绘成经济和情感上有保障的人。我们国家年轻人的消费习惯大相径庭。本文旨在调查班加罗尔年轻人的消费和储蓄习惯。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Study on Behaviour of Youth with Respect to Spending Money in Bangalore
Apart from taking care of their personal and other entertainment expenses, the primary purpose of earning by women is to save for future security or unpredictable future contingencies. The factors that affect Indian women, to a large extent, is the family decisions, and only few take self-decisions. As women are emerging as the main workforce in the country and contribute significantly towards social and economic development of the country, it is very much necessary to have a study on understanding the investment behaviour of women and also how their behavior is affected by their perception of savings and how they consider various investment avenues before making investment. India is a developing nation with a middle class that has become more financially stable over time. As adults' spending power has grown, even children have become free-hand spenders and sometimes spendthrifts. The question of why, where, and how youth spend and save is addressed in this paper. The young people referred to here are between the ages of 15 and 25.The purchasing habits are also changing as a result of the expanding economy. The segment of society that is immortalized in advertisements is between the ages of 15 and 25.In contrast, this youth in India is not depicted as financially and emotionally secure in the West. The spending habits of our nation's youth are vastly different from one another. The purpose of this paper is to investigate the spending and saving habits of young people in Bangalore.
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