枪支市场、营销与社会

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-12-12 DOI:10.1177/02761467231220377

Terrence H. Witkowski

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引用次数: 0

摘要

本特刊由三篇文章组成，依次探讨了最近几期《枪支与弹药》杂志中的女性广告形象、巴西社交媒体创作者和消费者讨论的枪支道德问题，以及美国主要枪支公司对美国本土人物和语言的挪用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Firearms Markets, Marketing, and Society

This special issue consists of three articles that examine, in turn, the advertising portrayals of women in recent issues of Guns & Ammo magazine, the morality of firearms as discussed by the creators and consumers of Brazilian social media, and the appropriation of Native American characters and language by major U.S. gun companies.

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.