创业教育管理在创造学生创业竞争优势中的作用:苏卡布米拉赫曼大学 F-Clean 产品案例研究

Siti Rohmah, Vip Paramarta, Dety Mulyanti
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引用次数: 0

摘要

根据研究人员进行的初步研究,F-CLEAN 液体肥皂公司根据用途销售液体肥皂产品,这些产品可以直接送到消费者手中。然而,研究人员在实地考察中发现了一个问题,即创业辅导进展顺利,但仍有一些学生不了解创业。本研究旨在分析创业教育管理在为苏卡布米拉赫曼大学学生创造创业竞争优势方面的作用。研究方法采用定性的案例研究。数据收集技术包括访谈、观察和文献研究。使用 NviVo 14 应用程序进行数据分析。研究结果表明,创业教育管理在为苏卡布米 MA AL-RAHMAN 学院学生创造创业竞争优势方面发挥着作用。创业管理的作用是通过创业学习、企业规划、F-CLEAN 的直接实践(在组织部分)、实施和评估,培养苏卡布米 AL-RAHMAN 大学学生的创业精神。同时,教育管理的作用是通过客户价值(不易模仿)、兴趣、自信和 F-CLEAN 特色产品的独特价值等角度创造竞争优势。在创业教育管理的作用下,希望能通过创业教育管理克服学生对创业缺乏兴趣、羞于创业等抑制因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Role of Entrepreneurship Education Management in Creating Entrepreneurship Competitive Advantage in Students: Case Study on F-Clean Products at MA Al-Rahman Sukabumi
Based on a preliminary study conducted by researchers, the F-CLEAN liquid soap company sells liquid soap products according to their use which can be delivered directly to consumers. However, researchers found a problem in the field, namely that entrepreneurship coaching was going well, but there were some students who still did not understand entrepreneurship. The aim of the research is to analyze the role of entrepreneurial education management in creating entrepreneurial competitive advantages for students at MA Al-Rahman Sukabumi. The research method uses a case study with a qualitative approach. Data collection techniques use interviews, observation and literature study. Data analysis using the NviVo 14 application. The research results show that entrepreneurship education management has a role in creating a competitive advantage in entrepreneurship for MA AL-RAHMAN Sukabumi students. The role of entrepreneurial management is to foster an entrepreneurial spirit in MA AL-RAHMAN Sukabumi students through entrepreneurship learning, business planning, direct practice of F-CLEAN (in the organizing section), implementation and evaluation. Meanwhile, the role of educational management is to create competitive advantage through the perspective of customer value (not easily imitated), having interest, self-confidence and the unique value of special F-CLEAN products. With the role of entrepreneurship education management, it is hoped that inhibiting factors such as students' lack of interest in entrepreneurship and being shy about starting a business can be overcome through entrepreneurship education management.
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