MMORPG 公会内部的社会影响过程:一种名义网络分析的混合方法

Kai Wang, Chi-Feng Tai, Han-fen Hu
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引用次数: 0

摘要

目的本研究以大型多人在线角色扮演游戏(MMORPG)背景下的社会影响过程为重点,旨在研究社会影响因素的名义网络,在这一独特的背景下,文献中很少明确阐述这一主题。首先,作者对 MMORPG 玩家进行了定性访谈,以确定影响玩家对社会影响看法的驱动因素。通过定性研究,作者发现领导者的热情、社会支持和社会存在是社会影响因素的关键驱动因素。定量研究的结果验证了这些关键驱动因素的影响,并证明了社会影响因素对 MMORPG 玩家继续玩游戏的 "我们 "意向的影响。MMORPG 服务提供商可以利用这些驱动因素,借助社会影响来提高玩家的继续游戏意愿。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social influence processes within MMORPG guilds: a mixed-methods approach of nomological network analysis
PurposeFocusing on the social influence processes in the context of massively multiplayer online role-playing games (MMORPGs), this study aims to investigate the nomological network of social influence factors, a topic seldom explicitly articulated in the literature in this unique context.Design/methodology/approachThis study adopts a mixed-methods approach to develop and test a context-specific model of social influence processes in MMORPGs. First, the authors conducted qualitative interviews with MMORPG players to identify the drivers shaping players' perceptions of social influences. Second, the authors formulated and tested a research model with quantitative data collected from 450 respondents of an online survey.FindingsThrough the qualitative study, the authors identify leader enthusiasm, social support and social presence as the critical drivers of social influence factors. The result of the quantitative study validates the influences of the critical drivers and demonstrates the impact of social influences on MMORPG players' we-intention to continue playing games.Originality/valueThis research extends the social influence theory by identifying contextualized drivers that shape MMORPG players' perception of social influences determining their we-intention to continue playing games. MMORPG service providers can draw on these drivers to leverage social influences to increase players' we-intention of continuance.
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