服务与销售协同工作是否需要真实性？研究员工和客户的反应

IF 3.9 Q2 BUSINESS

Journal of Personal Selling & Sales Management Pub Date : 2023-12-12 DOI:10.1080/08853134.2023.2284638

Michel Tremblay

引用次数: 0

摘要

本研究借鉴资源保护理论，探讨了零售业中服务与销售协同性对员工行为和顾客结果的影响。通过对 518 名员工的抽样调查，我们发现，在零售业中，服务与销售协同性对员工行为和顾客结果的影响非常明显。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Is authenticity needed in service-sales ambidexterity? Examination of employees and customers’ responses

Drawing on the conservation of resources theory, this study investigates the impact of service-sales ambidexterity on employee behavior and customer outcomes in retail. Using a sample of 518 employ...

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来源期刊

Journal of Personal Selling & Sales Management BUSINESS-

CiteScore

5.70

自引率

36.40%

发文量

期刊介绍： As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.