游戏化网络社区中的医疗实践：游戏化对医生参与度的纵向影响

IF 8.2 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information & Management Pub Date : 2023-12-17 DOI:10.1016/j.im.2023.103906

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引用次数: 0

摘要

游戏化被用来提高医生在在线健康平台上的参与度。我们对一个领先的在线健康社区（好大夫）的 2106 名医生进行了为期一年的跟踪调查，以研究游戏化功能（即医生如何积极美化自己的个人资料，以及他们通过积分和获得的虚拟礼物在人气指标方面的表现）如何影响医生未来提供的健康服务。研究结果表明，游戏化能提高医生的长期参与度。具体而言，虚拟礼物和积分与医生的工具性参与和社会情感参与呈正相关，而定制与医生的工具性参与呈正相关。

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Medical practice in gamified online communities: Longitudinal effects of gamification on doctor engagement

Gamification is used to increase the engagement of doctors on online health platforms. We track 2,106 doctors from a leading online health community (Good Doctor) over one year to investigate how gamification features (i.e., how actively doctors embellish their profiles and how they perform in popularity indicators via points and virtual gifts received) affect doctors’ future health service provision. The results showed that gamification can lead to high long-term doctor engagement. Specifically, virtual gifts and points were positively associated with doctors’ instrumental and socio-emotional participation, whereas customization was positively associated with doctors’ instrumental participation.

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来源期刊

Information & Management 工程技术-计算机：信息系统

CiteScore

17.90

自引率

6.10%

发文量

123

审稿时长

1 months

期刊介绍： Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.