平台很重要：分析用户参与瑞士高等教育机构社交媒体内容的情况

IF 2.4 3区管理学 Q3 BUSINESS

Journal of Marketing for Higher Education Pub Date : 2023-12-11 DOI:10.1080/08841241.2023.2289009

Isabel Sörensen, Daniel Vogler, Silke Fürst, Mike S. Schäfer

引用次数: 0

摘要

高等教育机构（HEIs）越来越多地使用社交媒体与利益相关者和公众沟通。这些努力在个别平台上取得的成功已被越来越多的人所评估。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Platforms matter: analyzing user engagement with social media content of Swiss higher education institutions

Higher education institutions (HEIs) increasingly use social media to communicate with stakeholders and the public. The success of these efforts on individual platforms has been assessed by a growi...

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来源期刊

Journal of Marketing for Higher Education Multiple-

CiteScore

7.80

自引率

42.40%

发文量

期刊介绍： The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.