加纳有机蔬菜消费者的消费模式

IF 3.7 Q2 ENVIRONMENTAL SCIENCES
Camillus Abawiera Wongnaa, Stephen Prah, Samuel Asare Austin, Emmanuel Agyei Amponsah, Caleb Achina, Davis Aban Ekow, Iddris Hudard Mazzola, Samuel Tweneboa Kwaku
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引用次数: 0

摘要

这项研究考察了加纳消费者的有机蔬菜属性、消费决策和消费模式。研究采用简单随机抽样技术,抽取了 399 个消费者样本,并通过结构化问卷收集数据。研究使用肯德尔一致系数分析了有机蔬菜的重要属性。使用 Cragg 的双障碍模型分析了影响消费者决定消费有机蔬菜的因素以及有机蔬菜在其总支出中所占的比例。最后,采用有序对数回归分析了影响有机蔬菜消费者消费模式的因素。结果显示,消费者在购买有机蔬菜时会优先考虑健康问题和感官属性,因为这些被认为是最重要的属性。同时,社会经济因素,即年龄组、教育水平和收入水平,以及制度因素,即市场类型、有机蔬菜的供应和认证,也对消费者购买有机蔬菜的决定和支出产生了显著影响。此外,消费者表现出不规则的消费模式,相当一部分消费者通过家人和朋友获得有机蔬菜的信息。此外,有序对数回归分析显示,有几个因素对有机蔬菜的消费模式有重大影响。这些因素包括年龄类别、教育水平、户主、家庭规模、收入水平、市场类型、到达市场的时间和认证。研究建议,政府和其他利益相关者在为有机蔬菜种植者制定营销战略和政策时,应考虑消费者的消费模式、他们在购买前考虑的有机蔬菜属性以及影响他们决策的因素。这种方法有助于满足消费者的需求,并有助于改善有机蔬菜在市场上的发展和推广。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumption patterns of organic vegetable consumers in Ghana

The study examined organic vegetable attributes, consumer decisions and consumption patterns of consumers in Ghana. A sample of 399 consumers was selected using a simple random sampling technique and data was collected through structured questionnaires. The study analyzed the important attributes of organic vegetables using Kendall's coefficient of concordance. The factors influencing consumers' decision to consume organic vegetables and the proportion of their total expenditure allocated to organic vegetables was analyzed using Cragg's double hurdle model. Finally, ordered logit regression was employed to analyse the factors influencing the consumption patterns of organic vegetables consumers. The results revealed that consumers prioritize health concerns and sensory attributes when purchasing organic vegetables as these were identified as the most important attributes. Also, socioeconomic factors, viz. age group, educational level and income level, as well as institutional factors, viz. market type, availability of organic vegetables and accreditation, significantly influenced the decision and expenditure on organic vegetables. In addition, consumers exhibited irregular consumption patterns, and a significant proportion of consumers acquired information about organic vegetables through family and friends. Furthermore, the ordered logit regression analysis revealed several factors that significantly influenced the consumption patterns of organic vegetables. These include age category, educational level, household head, household size, income level, type of market, time to market, and accreditation. The study recommends that government and other stakeholders should consider consumers' consumption patterns, attributes of organic vegetables they consider prior to purchasing as well as factors influencing their decision-making when developing marketing strategies and policies for organic vegetable farmers. This approach can help meet consumer demands and help improve the development and promotion of organic vegetables in the market.

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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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