Rural tourism incorporating artificial intelligence technology to help modernize rural revitalization

Abstract In the process of modernization and development, intelligent technology empowers rural tourism, which in turn enables the effective implementation of the rural revitalization strategy. In this paper, a rural tourism recommendation model combined with artificial intelligence technology is constructed, which effectively improves the accuracy and personalization level of tourist attraction recommendation by mining and analyzing tourism data and extracting tourism characteristic factors. Secondly, the random forest classification algorithm is used to establish a random forest preference attraction prediction model, and several recommendation algorithms are combined to design a personalized rural tourism recommendation model to improve the accuracy of tourists’ tourism recommendations. Finally, the countryside around a city is being investigated to explore the modern development of rural tourism and help revitalize rural areas. The results show that the number of people received by rural tourism in City A and the number of tourists received by the province in 2022 is 972 million and 1,424 million more than that of 2014, and the total income from rural tourism in City A and the total income from tourism in the province in 2022 is 724.8 billion and 1,202.02 billion yuan more than that of 2014, and it can be seen that the high level of tourism income maintains a positive correlation with the number of tourists received. It shows that rural tourism improves the overall economic level of the countryside, accelerates the process of social progress in rural areas, and strongly contributes to the modernization and development of rural revitalization.